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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Category: Personal Branding

What We Can Learn About Personal Branding from Donald Trump

Kristin Battista-Frazee

While shopping with my daughter to find the perfect Homecoming dress this fall I stumbled upon a cute black outfit on the rack at Lord & Taylor. This was our fourth department store of the day and I hoped this find would end our search. I excitedly pulled the garment free from a tangle of other dresses and looked inside for the price tag. My hopes of finding the perfect dress were dashed as soon as I saw the Ivanka Trump label. There was no way I would buy anything associated with the Trump name.

It’s amazing the feelings generated by a name or brand and your personal brand is no different. What people think and feel about you when they hear your name is important. Despite the negative feelings some have toward Donald Trump, he did successful leverage and shape his personal brand to become the next President of the United States. Although this wasn’t the only reason he was elected…fake news, Russia’s interference, Dems lack of messaging to the working class, hatred towards Clinton (take your pick)…, there are some branding lessons worth noting from Donald Trump’s presidential evolution.

Read the full article on Huffington Post.

You’re More Than Your Job: A Holistic Approach to Personal Branding

Kristin Battista-Frazee

You might not have known that prominent social worker and U.S. Senator Barbara Mikulski was also a novelist who penned two murder mysteries, Capitol Offense and Capitol Venture, in the mid-1990s. Senator Mikulski is most well known as a tough politician, but discovering this aspect of her interests reveals there’s much more to her than the obvious.  You, too, have special skills that you can integrate into your personal brand. Your activities outside of work are a big part of who you are, and showing another side of yourself can create a more holistic and authentic personal brand. 

I have written about authenticity before. Being yourself is just as important as discovering your strengths and challenges and what expertise you bring to the table to solve a problem for your audience. Your hobbies are an extension of what makes you you, and this helps you to connect to people on a personal level.  So, if you sing in the church choir and are proud of this accomplishment, share it. But do exercise judgment, as with anything else, to make sure the audience you are revealing yourself to will appreciate what you have to offer.

Read more about things to keep in mind.

Spring Fever: Prep Your Brand Now for Graduation

Kristin Battista-Frazee

As you recover from your holiday break, you may be thinking spring can’t come soon enough. If you’re in the home stretch of your social work degree program, catch spring fever early by prepping your brand for graduation. Although finals are still on the horizon, before you know it you will have an awesome new degree and be searching for a job. If you’re new to the work world or a seasoned professional returning to your career (or maybe you worked through grad school) after graduation, here are some tips for putting your best foot forward this spring.

Read more tips for newbies, pros and everyone

 

Out With the Old, In With Your New Social Work Brand in 2016

Kristin Battista-Frazee

With a new year almost upon us, now is the time people start thinking about the future. It’s exciting (and stressful) to consider a career change, going back to school, or relocating to a new place.  Whatever your resolutions, is your brand ready to take you where you want to go in 2016? If you’re not sure, here are a few steps to re-evaluate and revamp your personal brand. Read more about these tips: 

  • Evaluating your current goals
  • Fighting for something
  • Taking an inventory of your web presence
  • Connecting to others
  • Volunteering and holiday cheer

Anatomy of an Elevator Pitch

Kristin Battista-Frazee

 From that first “hello” - not the song by Adele, but when you meet someone at a social work conference - it’s the opening that can take your career or services you provide to a new level. What you say in these moments can make a difference in nabbing key opportunities. Understanding the parts and anatomy of this “elevator pitch” will make it easier to develop a unique introduction tailored to your goals.     

The way you deliver your pitch is also important to establish rapport and trust.  This is similar to when you work with new clients and your first interaction sets the tone for building a successful working relationship. For social workers, our work is so diverse and, whether you are networking with people inside or outside the profession, you need to succinctly explain what you do. A great elevator pitch can create those real connections for future work and better explain the social work profession.

Read more about how to plan, craft, rehearse and deliver your elevator pitch. 

What We Gain and Our Goals for Personal Branding: It’s Different for Everyone

Kristin Battista-Frazee

As you watch your colleagues and social work experts share resources and network online, you might emulate what they do in your personal branding. But what might work for them may not work for you. The approach will be different for everyone, and our unique personalities play a role. Our goals and what we hope to gain in our branding process will naturally vary.  

I asked some social workers from different parts of our profession how they approach branding and what they have gained in the process. Good marketing and personal branding ideas might come from those highlighted here, or you may get ideas from many of your friends and colleagues you admire. What you learn, who you meet, and the fulfilling work you do is up to you. I hope these social workers can provide some inspiration for your personal branding efforts.

Read more to learn about the branding strategies of Jonathan Singer, Ph.D., LCSW, host and founder of The Social Work Podcast and associate professor at Loyola University Chicago; Deona Hooper, MSW, editor-in-chief of Social Work Helper Magazine;  Samara Stone, LCSW-C, Stone Foundation Center Counseling Group, CEO and Perfected Practice founder and coach; Dawn Shedrick, LCSW-R, JenTex, founder & Chief Learning Officer; and Julie de Azevedo Hanks, Ph.D., MSW, LCSW, author, relationship expert, and songwriter.

Four Steps to Managing Your Brand on Social Media While in Clinical Practice

Kristin Battista-Frazee

As you engage happily on social media, you might finally feel like you’re taking control of your brand, until you receive a Facebook friend request from your client. The ethical dilemmas are immediate, and hopefully you’re prepared when and if this happens. Here are four steps for managing your brand on social media while in clinical practice.

  1. First, develop your brand to clarify your best attributes, understand what to say to the right audience, and set goals for your purpose on social media. Once you have a handle on these aspects of your brand, it will make creating your online presence easier. Remember, there’s a difference between using social media as a communications tool and the strategy behind why you are on social media in the first place. Learn the difference.
  2. Next, rely on a social media policy, either one for a private practice or for an agency, to guide your online interaction with clients. This policy should detail best practices for ethical social media use, protect client confidentiality, and address a host of other issues. If you don’t have access to a policy, see the resources below on how to create and how to use one.
  3. With Steps #1 and #2 providing a good foundation, move forward in honing a strong brand presence and interacting online to meet your professional goals.  Your use of social media is key to establishing your expertise, networking, and possibly gaining the trust of your future/current clients. 
  4. Lastly, realize managing a balanced presence on social media, where you are supporting your career goals and protecting your clients and your own privacy, will be ongoing. If questions arise, rely on the NASW Code of Ethics, colleagues, and supervisors about how to address problems.

Read the full article on The New Social Worker Magazine.


Authenticity and Your Brand

Kristin Battista-Frazee

authentic400.jpg

One of my favorite Dr. Seuss quotes is, “Today you are you, that is truer than true. There is no one alive who is youer than you!” This captures in catchy wordplay that you can’t escape who you are. This is also the essence of authenticity, which is the bedrock of your personal brand and will help you better connect and build relationships with people. Just being you makes the personal branding process easier, too. You don’t have to act like the Grinch when you feel like the Cat in the Hat. Remember, it’s tough to perform and sustain a persona that’s not inherently within your nature.  

 In the early stages of developing or repositioning your brand, you’re identifying strengths, challenges, values, and passions. All of this culminates in the promise of what you provide to your audience, whether it is great content, strong work ethic, or specific expertise. In summary, you are getting in touch with your authentic self and figuring out how to position your skills in the marketplace. Your authenticity also needs to be balanced with a good sense of how much to share, what to share, and when to share it.

Read the full article on The New Social Worker Magazine

Ask a question or share your brand today.