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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: #YourSWBrand

You’re More Than Your Job: A Holistic Approach to Personal Branding

Kristin Battista-Frazee

You might not have known that prominent social worker and U.S. Senator Barbara Mikulski was also a novelist who penned two murder mysteries, Capitol Offense and Capitol Venture, in the mid-1990s. Senator Mikulski is most well known as a tough politician, but discovering this aspect of her interests reveals there’s much more to her than the obvious.  You, too, have special skills that you can integrate into your personal brand. Your activities outside of work are a big part of who you are, and showing another side of yourself can create a more holistic and authentic personal brand. 

I have written about authenticity before. Being yourself is just as important as discovering your strengths and challenges and what expertise you bring to the table to solve a problem for your audience. Your hobbies are an extension of what makes you you, and this helps you to connect to people on a personal level.  So, if you sing in the church choir and are proud of this accomplishment, share it. But do exercise judgment, as with anything else, to make sure the audience you are revealing yourself to will appreciate what you have to offer.

Read more about things to keep in mind.

How Do YOU Stand Out? Exploring Your Social Work Brand (#YourSWBrand)

Kristin Battista-Frazee

Below is the excerpt from The New Social Worker Magazine about my upcoming personal branding column.  I am so excited about this and I hope you participate!

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How do YOU stand out? Personal branding is not just important for start-up entrepreneurs and Hollywood stars, but for social workers, too. Creating a brand unique to the work you do and the issues you care about can have a positive impact on shaping your career. Also, social workers who brand themselves well will change the way people view our profession and create a better understanding about the breadth of our work.

In the coming months, The New Social Worker will feature articles by Kristin Battista-Frazee, MSW, marketing professional and author, about how to create your social work brand by leveraging your values and training. Also, Kristin will answer questions submitted about personal branding as it may relate to the challenges you face as a social worker. You can provide your name or submit anonymously.

If you’re doing a great job branding yourself, let us know so we can feature you as a branding star in one of our round-up posts. We see no better way to convey ideas about personal branding than with real-life examples and answering questions to discuss together

Ask a question or share your brand today.

Read more about upcoming topics on New Social Worker Magazine.