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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: Goals

Out With the Old, In With Your New Social Work Brand in 2016

Kristin Battista-Frazee

With a new year almost upon us, now is the time people start thinking about the future. It’s exciting (and stressful) to consider a career change, going back to school, or relocating to a new place.  Whatever your resolutions, is your brand ready to take you where you want to go in 2016? If you’re not sure, here are a few steps to re-evaluate and revamp your personal brand. Read more about these tips: 

  • Evaluating your current goals
  • Fighting for something
  • Taking an inventory of your web presence
  • Connecting to others
  • Volunteering and holiday cheer

What We Gain and Our Goals for Personal Branding: It’s Different for Everyone

Kristin Battista-Frazee

As you watch your colleagues and social work experts share resources and network online, you might emulate what they do in your personal branding. But what might work for them may not work for you. The approach will be different for everyone, and our unique personalities play a role. Our goals and what we hope to gain in our branding process will naturally vary.  

I asked some social workers from different parts of our profession how they approach branding and what they have gained in the process. Good marketing and personal branding ideas might come from those highlighted here, or you may get ideas from many of your friends and colleagues you admire. What you learn, who you meet, and the fulfilling work you do is up to you. I hope these social workers can provide some inspiration for your personal branding efforts.

Read more to learn about the branding strategies of Jonathan Singer, Ph.D., LCSW, host and founder of The Social Work Podcast and associate professor at Loyola University Chicago; Deona Hooper, MSW, editor-in-chief of Social Work Helper Magazine;  Samara Stone, LCSW-C, Stone Foundation Center Counseling Group, CEO and Perfected Practice founder and coach; Dawn Shedrick, LCSW-R, JenTex, founder & Chief Learning Officer; and Julie de Azevedo Hanks, Ph.D., MSW, LCSW, author, relationship expert, and songwriter.