contact ME

If you have questions, opinions or would just like to say hello, email me. Also you can request an appointment for consulting services, interview, book club visit (in-person or virtual) and an event appearance.

Don't forget to subscribe to my blog, too. Look forward to hearing from you.

Enter your email address:

Delivered by FeedBurner

         

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Current Posts

Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: Jonathan Singer

What We Gain and Our Goals for Personal Branding: It’s Different for Everyone

Kristin Battista-Frazee

As you watch your colleagues and social work experts share resources and network online, you might emulate what they do in your personal branding. But what might work for them may not work for you. The approach will be different for everyone, and our unique personalities play a role. Our goals and what we hope to gain in our branding process will naturally vary.  

I asked some social workers from different parts of our profession how they approach branding and what they have gained in the process. Good marketing and personal branding ideas might come from those highlighted here, or you may get ideas from many of your friends and colleagues you admire. What you learn, who you meet, and the fulfilling work you do is up to you. I hope these social workers can provide some inspiration for your personal branding efforts.

Read more to learn about the branding strategies of Jonathan Singer, Ph.D., LCSW, host and founder of The Social Work Podcast and associate professor at Loyola University Chicago; Deona Hooper, MSW, editor-in-chief of Social Work Helper Magazine;  Samara Stone, LCSW-C, Stone Foundation Center Counseling Group, CEO and Perfected Practice founder and coach; Dawn Shedrick, LCSW-R, JenTex, founder & Chief Learning Officer; and Julie de Azevedo Hanks, Ph.D., MSW, LCSW, author, relationship expert, and songwriter.

Four Steps to Managing Your Brand on Social Media While in Clinical Practice

Kristin Battista-Frazee

As you engage happily on social media, you might finally feel like you’re taking control of your brand, until you receive a Facebook friend request from your client. The ethical dilemmas are immediate, and hopefully you’re prepared when and if this happens. Here are four steps for managing your brand on social media while in clinical practice.

  1. First, develop your brand to clarify your best attributes, understand what to say to the right audience, and set goals for your purpose on social media. Once you have a handle on these aspects of your brand, it will make creating your online presence easier. Remember, there’s a difference between using social media as a communications tool and the strategy behind why you are on social media in the first place. Learn the difference.
  2. Next, rely on a social media policy, either one for a private practice or for an agency, to guide your online interaction with clients. This policy should detail best practices for ethical social media use, protect client confidentiality, and address a host of other issues. If you don’t have access to a policy, see the resources below on how to create and how to use one.
  3. With Steps #1 and #2 providing a good foundation, move forward in honing a strong brand presence and interacting online to meet your professional goals.  Your use of social media is key to establishing your expertise, networking, and possibly gaining the trust of your future/current clients. 
  4. Lastly, realize managing a balanced presence on social media, where you are supporting your career goals and protecting your clients and your own privacy, will be ongoing. If questions arise, rely on the NASW Code of Ethics, colleagues, and supervisors about how to address problems.

Read the full article on The New Social Worker Magazine.