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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: Personal branding

What We Can Learn About Personal Branding from Donald Trump

Kristin Battista-Frazee

While shopping with my daughter to find the perfect Homecoming dress this fall I stumbled upon a cute black outfit on the rack at Lord & Taylor. This was our fourth department store of the day and I hoped this find would end our search. I excitedly pulled the garment free from a tangle of other dresses and looked inside for the price tag. My hopes of finding the perfect dress were dashed as soon as I saw the Ivanka Trump label. There was no way I would buy anything associated with the Trump name.

It’s amazing the feelings generated by a name or brand and your personal brand is no different. What people think and feel about you when they hear your name is important. Despite the negative feelings some have toward Donald Trump, he did successful leverage and shape his personal brand to become the next President of the United States. Although this wasn’t the only reason he was elected…fake news, Russia’s interference, Dems lack of messaging to the working class, hatred towards Clinton (take your pick)…, there are some branding lessons worth noting from Donald Trump’s presidential evolution.

Read the full article on Huffington Post.

How Do YOU Stand Out? Exploring Your Social Work Brand (#YourSWBrand)

Kristin Battista-Frazee

Below is the excerpt from The New Social Worker Magazine about my upcoming personal branding column.  I am so excited about this and I hope you participate!

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How do YOU stand out? Personal branding is not just important for start-up entrepreneurs and Hollywood stars, but for social workers, too. Creating a brand unique to the work you do and the issues you care about can have a positive impact on shaping your career. Also, social workers who brand themselves well will change the way people view our profession and create a better understanding about the breadth of our work.

In the coming months, The New Social Worker will feature articles by Kristin Battista-Frazee, MSW, marketing professional and author, about how to create your social work brand by leveraging your values and training. Also, Kristin will answer questions submitted about personal branding as it may relate to the challenges you face as a social worker. You can provide your name or submit anonymously.

If you’re doing a great job branding yourself, let us know so we can feature you as a branding star in one of our round-up posts. We see no better way to convey ideas about personal branding than with real-life examples and answering questions to discuss together

Ask a question or share your brand today.

Read more about upcoming topics on New Social Worker Magazine.