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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: The New Social Worker Magazine

Out With the Old, In With Your New Social Work Brand in 2016

Kristin Battista-Frazee

With a new year almost upon us, now is the time people start thinking about the future. It’s exciting (and stressful) to consider a career change, going back to school, or relocating to a new place.  Whatever your resolutions, is your brand ready to take you where you want to go in 2016? If you’re not sure, here are a few steps to re-evaluate and revamp your personal brand. Read more about these tips: 

  • Evaluating your current goals
  • Fighting for something
  • Taking an inventory of your web presence
  • Connecting to others
  • Volunteering and holiday cheer

Anatomy of an Elevator Pitch

Kristin Battista-Frazee

 From that first “hello” - not the song by Adele, but when you meet someone at a social work conference - it’s the opening that can take your career or services you provide to a new level. What you say in these moments can make a difference in nabbing key opportunities. Understanding the parts and anatomy of this “elevator pitch” will make it easier to develop a unique introduction tailored to your goals.     

The way you deliver your pitch is also important to establish rapport and trust.  This is similar to when you work with new clients and your first interaction sets the tone for building a successful working relationship. For social workers, our work is so diverse and, whether you are networking with people inside or outside the profession, you need to succinctly explain what you do. A great elevator pitch can create those real connections for future work and better explain the social work profession.

Read more about how to plan, craft, rehearse and deliver your elevator pitch. 

How Do YOU Stand Out? Exploring Your Social Work Brand (#YourSWBrand)

Kristin Battista-Frazee

Below is the excerpt from The New Social Worker Magazine about my upcoming personal branding column.  I am so excited about this and I hope you participate!

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How do YOU stand out? Personal branding is not just important for start-up entrepreneurs and Hollywood stars, but for social workers, too. Creating a brand unique to the work you do and the issues you care about can have a positive impact on shaping your career. Also, social workers who brand themselves well will change the way people view our profession and create a better understanding about the breadth of our work.

In the coming months, The New Social Worker will feature articles by Kristin Battista-Frazee, MSW, marketing professional and author, about how to create your social work brand by leveraging your values and training. Also, Kristin will answer questions submitted about personal branding as it may relate to the challenges you face as a social worker. You can provide your name or submit anonymously.

If you’re doing a great job branding yourself, let us know so we can feature you as a branding star in one of our round-up posts. We see no better way to convey ideas about personal branding than with real-life examples and answering questions to discuss together

Ask a question or share your brand today.

Read more about upcoming topics on New Social Worker Magazine.