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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: authenticity

You’re More Than Your Job: A Holistic Approach to Personal Branding

Kristin Battista-Frazee

You might not have known that prominent social worker and U.S. Senator Barbara Mikulski was also a novelist who penned two murder mysteries, Capitol Offense and Capitol Venture, in the mid-1990s. Senator Mikulski is most well known as a tough politician, but discovering this aspect of her interests reveals there’s much more to her than the obvious.  You, too, have special skills that you can integrate into your personal brand. Your activities outside of work are a big part of who you are, and showing another side of yourself can create a more holistic and authentic personal brand. 

I have written about authenticity before. Being yourself is just as important as discovering your strengths and challenges and what expertise you bring to the table to solve a problem for your audience. Your hobbies are an extension of what makes you you, and this helps you to connect to people on a personal level.  So, if you sing in the church choir and are proud of this accomplishment, share it. But do exercise judgment, as with anything else, to make sure the audience you are revealing yourself to will appreciate what you have to offer.

Read more about things to keep in mind.

Authenticity and Your Brand

Kristin Battista-Frazee

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One of my favorite Dr. Seuss quotes is, “Today you are you, that is truer than true. There is no one alive who is youer than you!” This captures in catchy wordplay that you can’t escape who you are. This is also the essence of authenticity, which is the bedrock of your personal brand and will help you better connect and build relationships with people. Just being you makes the personal branding process easier, too. You don’t have to act like the Grinch when you feel like the Cat in the Hat. Remember, it’s tough to perform and sustain a persona that’s not inherently within your nature.  

 In the early stages of developing or repositioning your brand, you’re identifying strengths, challenges, values, and passions. All of this culminates in the promise of what you provide to your audience, whether it is great content, strong work ethic, or specific expertise. In summary, you are getting in touch with your authentic self and figuring out how to position your skills in the marketplace. Your authenticity also needs to be balanced with a good sense of how much to share, what to share, and when to share it.

Read the full article on The New Social Worker Magazine

Ask a question or share your brand today.