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Author of The Pornographer's Daughter providing commentary on pornography, life and much more.

Filtering by Tag: personal branding

You’re More Than Your Job: A Holistic Approach to Personal Branding

Kristin Battista-Frazee

You might not have known that prominent social worker and U.S. Senator Barbara Mikulski was also a novelist who penned two murder mysteries, Capitol Offense and Capitol Venture, in the mid-1990s. Senator Mikulski is most well known as a tough politician, but discovering this aspect of her interests reveals there’s much more to her than the obvious.  You, too, have special skills that you can integrate into your personal brand. Your activities outside of work are a big part of who you are, and showing another side of yourself can create a more holistic and authentic personal brand. 

I have written about authenticity before. Being yourself is just as important as discovering your strengths and challenges and what expertise you bring to the table to solve a problem for your audience. Your hobbies are an extension of what makes you you, and this helps you to connect to people on a personal level.  So, if you sing in the church choir and are proud of this accomplishment, share it. But do exercise judgment, as with anything else, to make sure the audience you are revealing yourself to will appreciate what you have to offer.

Read more about things to keep in mind.

Out With the Old, In With Your New Social Work Brand in 2016

Kristin Battista-Frazee

With a new year almost upon us, now is the time people start thinking about the future. It’s exciting (and stressful) to consider a career change, going back to school, or relocating to a new place.  Whatever your resolutions, is your brand ready to take you where you want to go in 2016? If you’re not sure, here are a few steps to re-evaluate and revamp your personal brand. Read more about these tips: 

  • Evaluating your current goals
  • Fighting for something
  • Taking an inventory of your web presence
  • Connecting to others
  • Volunteering and holiday cheer

Anatomy of an Elevator Pitch

Kristin Battista-Frazee

 From that first “hello” - not the song by Adele, but when you meet someone at a social work conference - it’s the opening that can take your career or services you provide to a new level. What you say in these moments can make a difference in nabbing key opportunities. Understanding the parts and anatomy of this “elevator pitch” will make it easier to develop a unique introduction tailored to your goals.     

The way you deliver your pitch is also important to establish rapport and trust.  This is similar to when you work with new clients and your first interaction sets the tone for building a successful working relationship. For social workers, our work is so diverse and, whether you are networking with people inside or outside the profession, you need to succinctly explain what you do. A great elevator pitch can create those real connections for future work and better explain the social work profession.

Read more about how to plan, craft, rehearse and deliver your elevator pitch. 

Four Steps to Managing Your Brand on Social Media While in Clinical Practice

Kristin Battista-Frazee

As you engage happily on social media, you might finally feel like you’re taking control of your brand, until you receive a Facebook friend request from your client. The ethical dilemmas are immediate, and hopefully you’re prepared when and if this happens. Here are four steps for managing your brand on social media while in clinical practice.

  1. First, develop your brand to clarify your best attributes, understand what to say to the right audience, and set goals for your purpose on social media. Once you have a handle on these aspects of your brand, it will make creating your online presence easier. Remember, there’s a difference between using social media as a communications tool and the strategy behind why you are on social media in the first place. Learn the difference.
  2. Next, rely on a social media policy, either one for a private practice or for an agency, to guide your online interaction with clients. This policy should detail best practices for ethical social media use, protect client confidentiality, and address a host of other issues. If you don’t have access to a policy, see the resources below on how to create and how to use one.
  3. With Steps #1 and #2 providing a good foundation, move forward in honing a strong brand presence and interacting online to meet your professional goals.  Your use of social media is key to establishing your expertise, networking, and possibly gaining the trust of your future/current clients. 
  4. Lastly, realize managing a balanced presence on social media, where you are supporting your career goals and protecting your clients and your own privacy, will be ongoing. If questions arise, rely on the NASW Code of Ethics, colleagues, and supervisors about how to address problems.

Read the full article on The New Social Worker Magazine.


Authenticity and Your Brand

Kristin Battista-Frazee

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One of my favorite Dr. Seuss quotes is, “Today you are you, that is truer than true. There is no one alive who is youer than you!” This captures in catchy wordplay that you can’t escape who you are. This is also the essence of authenticity, which is the bedrock of your personal brand and will help you better connect and build relationships with people. Just being you makes the personal branding process easier, too. You don’t have to act like the Grinch when you feel like the Cat in the Hat. Remember, it’s tough to perform and sustain a persona that’s not inherently within your nature.  

 In the early stages of developing or repositioning your brand, you’re identifying strengths, challenges, values, and passions. All of this culminates in the promise of what you provide to your audience, whether it is great content, strong work ethic, or specific expertise. In summary, you are getting in touch with your authentic self and figuring out how to position your skills in the marketplace. Your authenticity also needs to be balanced with a good sense of how much to share, what to share, and when to share it.

Read the full article on The New Social Worker Magazine

Ask a question or share your brand today.

Are You a Social Media Introvert? Break Out of Your Shell (Online)

Kristin Battista-Frazee

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If you prefer spending time alone and when at social gatherings feel more comfortable observing others from the edge of the room, you’re most likely an introvert. These quiet tendencies may carry over into the social media world, too.  Since social media is essential for shaping your personal brand, and has made the world a smaller and more interconnected place, I encourage you to get out of your comfort zone to interact online.

I’m not suggesting that you become an online extrovert overnight and tweet incessantly, but instead think about how to use social media in a way that is most comfortable for you.  As it turns out, interacting on social media is sometimes a lot easier for introverts, and—think about it—you can network in your PJs instead of going to events.  Social media also provides you a quiet space to be more thoughtful in your interactions and more purposeful in your connections.

Read the full article on The New Social Worker Magazine

Ask a question or share your brand today.