Creative Marketing and Storytelling to Meet Your Mission
The overwhelming amount of information available today makes it harder to reach your intended audience. To make your messages and stories stick, it’s important to distill a clear and authentic strategy and become savvy about using social media and digital and traditional mediums to raise your visibility.
If you are juggling a number of different tasks, I can help more effectively market you or your organization. Since everyone has different needs, and whether you need support for a specific task or help figuring out next steps, together we can develop a plan that is right for you. Check out my specialized services for personal branding and organizational storytelling.
For Non-Profit Organizations and Companies Serving Non-Profit Audiences
Expand your marketing program while maintaining day-to-day activities. Below are examples of how I can provide support and connect you to social media management, website building and design, ad design, SEO and copy editing experts to collaborate.
- Marketing Plan and Strategy Development- Evaluate your online presence and assess and hone brand perception, create social media and content plans and conference planning and marketing.
- Website Redesign - Provide recommendations, put together a team of designers and web developers and project manage the work to take your website to the next level.
- Collateral Production- Create a publication or brochure by writing copy and managing the production of your document with designers, printers and proofreaders. Here are samples from the Network for Social Work Management:
- Content Strategy- Craft email campaigns, newsletters, website copy, articles or blogs. For longer term projects, I devise editorial calendars, plan content and find contributors based on your promotional needs. Check out my blog, Huffington Post blog and article page to see samples.
For Social Workers and Human Services Professionals
If you manage your own private practice or a seasoned or new social worker or human services professional, how you present your personal brand and highlight your skills will have an impact on your career. With a sleuth of personal branding information available, I can help develop and promote your brand in line with social work and non-profit values. Review my services for personal brand coaching.
Authors need all the support they can get in a tough publishing market. As an author, I know how hard it is to promote your book even if you have a good publisher. I’ll use my own personal experience to help you craft and implement a promotion plan. This will include media outreach, event planning and social media engagement and support so you can sell as many books as possible.